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About this item Target Heart Rate Zones Average Heart Rate for Workout and Lap Time in Zone Percentage of Max Heart Display Calories Burned See more About this item
It's no longer enough to train hard, you have to train smart if you want the edge
The Timex Ironman Race Trainer® Digital Heart Rate System provides elite athletes the necessary performance measurement data to succeed
With a 10-workout memory, 50-lap chrono with average heart rate per lap, and five interval timers with individual heart rate target zones, the Race Trainer® System makes serious training seriously easy
Timex Group B
V
is one of the best-known American watch companies
Timex's U
S
headquarters are located in Middlebury Connecticut and it has substantial operations in China, the Philippines and India and full scale sales companies in Canada, the UK, France and Mexico
The company began in 1854 as Waterbury Clock in Connecticut's Naugatuck Valley, known during the nineteenth century as the "Switzerland of America
" Sister company Waterbury Watch manufactured the first inexpensive mechanical pocket watch in 1880
During World War I, Waterbury began making wristwatches, which had only just become popular, and in 1933 it made history by creating the first Mickey Mouse clock under license from Walt Disney, with Mickey's hands pointing the time
During World War II, Waterbury renamed itself U
S
Time Company
In 1950 the company introduced a wristwatch called the Timex
Over the next three decades, Timex was sold through a series of advertisements which emphasized its durability by putting the watch through "torture tests," such as falling over the Grand Coulee Dam or being strapped to the propeller of an outboard motor, with the slogan "It takes a licking and keeps on ticking
" With the help of former Olympic broadcaster, spokesman John Cameron Swayze, sales took off
The company later became Timex Corporation, then Timex Group and, to date, has sold over one billion watches
The company has remained very competitive and the Timex brand continues its dominance through present day
Its primary market remains the United States and Canada, although the Timex brand is sold worldwide due to its ability to capitalize on its strong brand image and reputation for quality
One of the most successful and important features available on many Timex watches is the Indiglo backlight system
Indiglo is a brand name of Indiglo Corporation, solely owned by Timex for licensing purposes
Timex electroluminescent lamps, branded Indiglo, were introduced in 1992 in the Ironman watch line
They were an immediate success
The Indiglo lamp uniformly lights the surface of the Timex’s watch dials in a manner that makes the dial read very easily in many different light settings
In some newer watches the Indiglo backlight only lights up the numbers, rather than the entire LCD display, which is achieved by means of a specialized film that inverts the LCD transmissivity
Today, Timex Group products are manufactured in the Far East and in Switzerland often based on technology that continues to be developed in the United States and in Germany
With a large and varied line of watches, Timex has the style for everyone
From the locker room to the board room, there is a great Timex style time-piece for you
